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The Girl Scout Cookie Dessert Challenge is BACK and BETTER than ever!

The award-winning Challenge is back for its eighth year. After taking a break in February 2021 due to the COVID-19 pandemic, Girl Scouts–Arizona Cactus-Pine Council (GSACPC) is pleased to present the return of the Girl Scout Cookie Dessert Challenge, which will take place Feb. 1-28, 2022. 

Restaurant partners, we invite you to join this friendly competition among esteemed Arizona chefs and venues throughout central and northern Arizona as you compete to create a winning dessert with one of these Girl Scout Cookie flavors: Thin Mints, Samoas, Tagalongs, Do-Si-Dos, Trefoils, or Lemon-Ups. Your chefs will use their culinary prowess to re-imagine a classic Girl Scout Cookie into a delicious dessert menu item and feature it on your menu throughout the entire month of February. 

Participating in the Girl Scout Cookie Dessert Challenge provides your restaurant a unique opportunity and experience. Restaurants get to participate in a promotion that supports one of the most iconic brands, the Girl Scout Cookie Program and helps support your local Girl Scouts. Plus, chefs get a chance to become the Challenge winner, earning bragging rights within the local community and Girl Scouts!

Your participation also:

  • Demonstrates your support to girls participating in the cookie program, her family, our community, and volunteers.
  • Is included in generous media promotion, gaining your restaurant/dessert media coverage in your region (TV, radio, print, photo opportunities, and social media).
  • Receives promotional mentions including but not limited to: restaurant listing on the GSACPC website, social media posts, widely used Cookie Finder app (desktop/mobile), and GSACPC member communications (emails, magazine publication x2, etc.). 
  • If hosting booths, will benefit from GSACPC’s generous paid marketing plan promoting the Cookie Finder, the tool used by cookie customers to find a cookie booth. The Cookie Finder will ultimately drive foot traffic to your restaurant and the booth location on site. 
  • Supports Girl Scouting in Arizona! 

For more information on the program, dessert creation parameters, plus responses to frequently asked questions, review our Dessert Challenge FAQs.  

Participation Requirements – New for 2022

To support our generous restaurant partners who have been among those the hardest hit by the pandemic, GSACPC would like to offer all partners an option to take part in the Challenge without making a significant cash contribution (though you are certainly welcome to do so if you choose).  


Option 1: $100 Dessert Proceeds Donation and Cookie Boothing Slots for Girls/Troops

Participating restaurants will pay a tax-deductible donation of $100 (as the minimum proceeds from desserts sold) and allow for local Girl Scouts to host a cookie booth outside of the venue during the Challenge. The boothing time slots must accumulate to 12 total hours, which can be configured in 2-hour increments (such as two days with six-hour slots or even (6) two-hour slots). Times and days are flexible and selected by the restaurant. These slots may take place on the weekends, in the early evenings, or even during the day when the girls are not in school, of course. Boothing times must be approved and inputted into our scheduling system by the GSACPC team.

  • This partnership helps our Girl Scouts get back out to sell cookies in person and reduces the total monetary donation. 
  • While submitting boothing dates/times, the restaurant can address special instructions such as where girls can set up booths and whom to contact upon arrival for a quick check-in. On boothing dates, 2-4 girls/troops (accompanied by 1-2 adults) will set up a table where instructed and bring all their own materials (tables, table cloths, etc.) and product, and clean up at the end of their time slot. 
  • This option includes (5) cases (60 packages) of cookies that GSACPC will deliver for the Challenge. One case will be delivered in November to develop the dessert, and four cases will be delivered in January 2022 to be used to make your dessert for guests throughout February. Cookies are only authorized for this promotional campaign and cannot be resold or used in additional food items during or after the event.
  • Participants will also agree to provide (4) $25 gift cards to the venue, with an expiration no sooner than December 2022. Gift cards will be used throughout the Challenge as prizes for girls in the cookie program, in social media contests, and used in earned media opportunities. They must be provided by the deadline listed below. 

Option 2: $400 Donation and No Boothing Slots

Participating restaurants that are not able to provide cookie booth space for Girl Scouts can opt to pay the participant tax-deductible donation of $400 (the minimum proceeds from desserts sold and additional donation to support other boothing initiatives for girls)

  • This option includes (5) cases (60 packages) of cookies that GSACPC will deliver for the Challenge. One case will be delivered in November to develop the dessert, and four cases will be delivered in January 2022 to be used to make your dessert for guests throughout February. Cookies are only authorized for this promotional campaign and cannot be resold or used in additional food items during or after the event.
  • Participants will also agree to provide (4) $25 gift cards to your venue, with an expiration no sooner than December 2022. Gift will be used throughout the Challenge as prizes for girls in the cookie program, social media contests, and used in earned media. They must be provided by the deadline listed below.
To Get Started
  • Restaurants who would like to participate simply need to complete the online contract, confirm their donation option, and review the upcoming program timeline.
  • Once signed on, our PR team will reach out directly in November with the next steps and deadlines for dessert information and photos.
  • We are limiting this program to less than 40 total participants for 2022. Participant list will be filled on a first-come, first-serve basis.
  • Sign-ups open Oct. 1 and close Oct. 29, 2021.
Questions?

Email Alison Bailin at abailin@hmapr.com for assistance. 

Participant Timeline & Key Dates
  • Oct. 29, 2021 – Restaurant participation deadline. Contracts must be signed by this date. Review FAQs, determine your team’s point of contact, and review the timeline and key dates.
  • Nov. 20, 2021 – The (4) $25 gift cards are due. Please make the gift cards expiration no sooner than December 2022 as they will be used during the Challenge with media, influencers, and in digital promotions. Gift cards should be mailed to:
    • Girl Scouts–Arizona Cactus-Pine
      ATTN: Marcom – VIANCA PALLANES
      119 E. Coronado Road
      Phoenix, Arizona 85004  
  • Nov. 20, 2021 – Restaurants will receive the first case (1 case of 12 boxes) of cookies by this date.
  • Dec. 2, 2021 – All restaurants must submit their dessert name, cost of dessert, photos (if ready) and dessert overview. If we do not receive your items on time, we will not be able to include your restaurant in items that have print deadlines.
  • Dec. 10, 2021 – All restaurants must submit their hi-res dessert image or sign-up for us to come out and take photos for you by this date.  
  • Mid-December – News release on the Challenge’s return will be disseminated market-wide in late December and then again in early January ahead of the Girl Scout Cookie Program press release. 
  • Jan. 10, 2022 – By Jan. 10, all restaurants will receive a link to a PR toolkit with turn-key ways to promote the Dessert Challenge. The tool kit will include customizable social media graphics, printable materials, and press release information. 
  • Mid-January – GSACPC’s PR team will lead a virtual session to provide an overview of media plans and partnerships and detail all the items in the above toolkit in mid-January, 2022. 
  • Feb. 1-28 – Dessert Challenge takes place. Voting will open online Feb. 1 and closed Feb. 28 at midnight. 
  • Early March – Votes are reviewed and counted. Winners (one each in central and northern AZ) announced on social media, and restaurants are contacted. 
  • End of March – Winners receive trophies by mail!